The taste of hospitality
Image restyle, art and design, foto + video shoot, event support, social media management, digital marketing
Goldplast SpA, a leader in the tableware sector with a turnover of 30 million and distribution throughout Europe, engaged Black Tie for a radical re-branding campaign that involved all communication tools available to the company.
By completely rethinking its approach to the market in terms of both B2B and B2C communication, the annual activities enabled the brand to manifest its leading position in terms of image promotion as well.
Partnerships with international names, communication via traditional and online channels, video and photo shoots, and trade marketing actions ensured media coverage and highly satisfactory quantitative and qualitative results, with absolute percentage increases that always reached double figures:
- +30% website traffic x 2 years
- +70% online community members
- >200k video views with a single partner