The art of eating well

branded content, video, interviews

Kitchen appliances are indispensable tools in everyday life. But they are not all equal. How can we make this difference clear and transform a tool into an irreplaceable companion in our daily lives?

This was the objective of a well-known international brand, and Black Tie responded with an innovative and original project: a branded content video activity to enhance the quality of its products, showing their benefits with the help of a well-known chef and giving the campaign a cultural aura. The products were contextualised within the highest Italian culinary tradition through interviews with historians and experts.

This was not merely a product placement campaign, but a tailor-made project built around brand values. It was given a strategic edge through an edu-tainment approach that adopted a simple and familiar language and included the participation of leading TV and film personalities and star chefs. It aimed to blend past and present with an eye to the future.