German technology, Italian style

Social media and digital marketing

Part of the Japanese colossus LIXIL Group Corporation, GROHE (6.500 employees worldwide) has now established itself in international markets as a world leader in sanitary fittings.

Black Tie professional oversaw communication on the Facebook Italy channel, with a focus on the strategic management of social media advertising.

Adopting a method that is always strongly result-oriented, with a view to achieving alignment with the international markets covered by the brand, the activities handled have displayed such satisfactory growth and interactions as to motivate the management’s continuous allocation of specific budgets.

We define it very simply: the Italian style of communication meets cutting-edge German technology

• +100% Italian online community members after 1 year
• 3x social media engagement for Italy compared to benchmark average
• >840k people reached in just a few months