An italian story

ALL-INCLUSIVE MANAGEMENT OF THE 150TH BRAND ANNIVERSARY EVENT, SUPPORT FOR EVENT IN MILAN, NATIONAL AWARENESS PROJECT TO TARGET CHILDREN

Over the years, Black Tie has designed various projects for the client (Luxottica Group 80.000 employees worldwide) with a view to both coherence in terms of Brand Awareness and Customer Satisfaction, and the aim of involving employees to foster a sense of belonging on an important anniversary.

One of the most relevant projects focussed on prevention. Black Tie designed this project by providing experiential events throughout the country for client families, carrying out social responsibility actions in schools, and organising prevention education days at ophthalmologists.

In addition, on the occasion of a new product launch, imagine an online contest to encourage word of mouth publicity, entertaining the most social customers and incentivising in-store visits.

In the end, in just three weeks the company organised an unforgettable Convention in Rome for employees from all over Italy, using engaging videos written and produced ad hoc and supporting top management with speeches to communicate content to employees.